Near-term challenges but long-term potential: evaluating the US residential solar addressable market

Wood Mackenzie estimates and analyzes the US residential solar addressable market in this insight. The One Big Beautiful Bill Act presents significant challenges and uncertainty for the industry, which will hinder near-term residential solar adoption. However, significant long-term potential remains. This research provides data and analysis on current residential solar market penetration levels, the estimated addressable market by 2050, and how it compares to our realistic market growth expectations in light of OBBBA.